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Research Study: Just How Relationships App Hinge Works Closely With Instagram Influencers

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Research Study: Just How Relationships App Hinge Works Closely With Instagram Influencers

Hinge Caused Influencers to Rebrand and Relaunch Their Unique Software

Progressively, New York-based Hinge did hard to carve on their subject during the uber-competitive field of dating online. Founded last year by Justin McLeod, Hinge software premiered in February 2013 in an industry mainly dominated by sites like OkCupid, complement, and eHarmony. At launch, Hinge’s free of cost software experienced the same features to Tinder, giving swipeable pages of potential associates. But in an ever-crowded room — that come to integrate opponents just like location-based Happn and female-empowering Bumble — Hinge struggled discover its unique aim of difference among today’s bustling daters. (more…)

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